From the Ground Up
I started my career in digital marketing over 10 years ago, working with businesses of every size — from solo entrepreneurs to established companies with six-figure monthly budgets. I saw the same problem everywhere: businesses were spending money on marketing, but nobody could tell them exactly what was working and what wasn't.
That frustrated me. I believed marketing should be accountable — every dollar tracked, every result documented. So I built my own methodology around a simple principle: strategy before action, data before decisions.
Over the years, I specialized in working with local businesses — the ones that depend on a steady stream of new customers from their geographic area. I discovered that most local businesses don't need more marketing. They need the right marketing, done consistently, with clear metrics.
I developed systems for local lead generation, social media strategy, and digital advertising that I could replicate across industries. A dental practice in one city and a fitness studio in another — different businesses, same underlying growth mechanics.
The results spoke for themselves: over 200 businesses served, more than $2 million in documented client revenue generated, and an 80% client retention rate. Most importantly, my clients could see exactly where their money was going and what it was producing.
I founded Total Strategy LLC to formalize this approach. The name says it all — we don't do tactics in isolation. We build complete, interconnected digital marketing systems where every piece supports the others. That's what creates predictable, sustainable growth.
My promise is simple:
You will always know what we're doing, why we're doing it, and what results it's producing. If something isn't working, we'll tell you first — and we'll already have a plan to fix it.